BECKENBAUER STORIES

Life and lifestyle in Munich

In the 1970s and 80s, Franz was an integral part of Munich's “Schickeria.” During these years, Munich was the Republic's place of longing: sophisticated, cosmopolitan, a bit crazy. A dazzling mix of stars, artists, entrepreneurs and life artists that shaped the life of the Isar metropolis.

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After playing in the Olympic Stadium, Franz was often drawn to the city's trendy bars. There he met movie stars, musicians, society greats and moved around as naturally as on the grass.

Franz wasn't a glamorous figure, but a man who appealed to everyone with his smile, charm and down-to-earth attitude. In a city that reinvented itself between tradition and modernity, he became a figure of identification: a world star who carried the Bavarian lifestyle to the world.

The 1970s were a time of change. Franz knew how to position himself correctly: between hippies, businessmen, youthful protest and conservative politics. Although Franz appeared fashionable, he always behaved well and bourgeois. A mix that was well received. He once bought a Jaguar E from Günter Netzer for 10,000 DM, but quickly realized that such a showing off car did not suit him and his image. And since he wasn't satisfied with the quality either, he quickly sold the car again.

His life in Munich's Schickeria wasn't just a jet set. It was an expression of a special time when soccer players became pop stars for the first time.

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